Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 880: Advertising as an INVESTMENT (and how to do it with a plan!) w/ Rob Thorbjornsen
Unlock the secrets of successful marketing with Rob Thorbjornsen, the ingenious force behind Forge Advertising, as he guides us through the transformative power of authentic branding and strategic promotions. His leap from corporate life to the helm of his own agency is an adventure that reveals how passion, coupled with a deep understanding of marketing and business, can catapult any entrepreneur to new heights.
Dive into the world of digital marketing with us and learn how to navigate the array of platforms to your brand's advantage. Rob unveils the importance of customer relationships and how a strategic backend can enhance the customer journey, keeping your brand at the forefront of people's minds. He dispels myths about pricing and customer attraction, emphasizing the value of quality and service over cost. Our conversation offers a roadmap to reallocating your marketing budget to maximize returns and craft compelling offers that go beyond just being competitive.
For those with an entrepreneurial spirit, this episode is a treasure trove of wisdom. From discussing the necessary evolution from marketer to business owner to the need for CRM systems and operational considerations, Rob shares indispensable advice. He inspires us with the boldness of icons like Steve Jobs and Elon Musk, reminding us that calculated risks often pave the way to success. So, join us on this motivational journey and discover how, with dedication and the right mindset, the entrepreneurial dream is not just a possibility but an achievable reality.
ABOUT ROB
Rob Thorbjornsen is the Founder and CEO of Forge Advertising. Known for his creative approach and attention to detail for his clients. With a diverse background in marketing and over 15 years of experience, Rob and his advertising firm has worked on many projects ranging from logo designs, website layouts, billboards, TV, digital, radio production to complex multi strategy million dollar marketing campaigns spread across multiple markets. Rob finds inspiration in music, movies, television and pop culture. His ability to understand and translate client needs into visually unique campaigns really is what sets him apart.
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