The Desi VC with Akash Bhat E140: Sagar Kochhar (Co-founder & CEO, Eatsure, Rebel Foods)
Sagar Kochhar is the Co-founder of Rebel Foods, and CEO of Eatsure. After completing his engineering degree from NIT Kurukshetra and an MBA from SCMHRD Pune, he began as a design engineer with Larsen & Toubro, then moved to Perfetti Van Melle and Vodafone in marketing roles. At Rebel Foods, he initially joined as Sr. VP of Operations, playing a crucial role in building brands from scratch to multi-million-dollar valuations. Since becoming Group CMO in 2016, Sagar has led brand growth across geographies, focusing on innovative campaigns and community engagement to strengthen brand equity and deliver memorable consumer experiences.
In 2020, he launched and became the CEO of Eatsure, a food delivery platform and brand created by Rebel Foods that focuses on providing safe, quality-assured food from a curated selection of restaurant brands. It’s known for its "100% Safe Food Guarantee," where every meal is prepared following strict hygiene and safety protocols. Eatsure's app aggregates multiple brands under one platform, offering a wide variety of cuisines through a virtual food court concept. It also uses technology to track and assure quality across Rebel Foods’ cloud kitchens, enabling customers to order from different brands in one single order.
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Episode Notes:
- The journey of Rebel Foods: From inception to today (2:50)
- Cracking the cloud kitchen business model (24:11)
- Insights from Sagar on India's evolving food consumption habits (31:45)
- Leveraging technology and AI to drive Rebel Foods' operations (43:13)
- Leadership transformation throughout the company’s growth (52:55)
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Social links
- Follow Sagar on Twitter
- Follow Sagar on LinkedIn
- Follow The Desi VC on LinkedIn
- Follow Akash Bhat on Twitter
- Follow Akash Bhat on LinkedIn