SBJ Morning Buzzcast: November 20, 2025
Nov 20, 2025
A recap of the Dealmakers conference reveals fascinating insights into international investments and the thriving live-events industry. Discussions highlight innovative mixed-use developments and unique sponsorship strategies, like using buildings as showrooms. Joe Lemire shares the Ricketts' vision for Wrigley and global market prospects. Mark Tatum dives into the NBA's European expansion, exploring arena needs and potential tournaments blending NBA with European clubs. The conversations are both strategic and creatively inspiring!
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Episode notes
Pick-And-Shovel Opportunities In Sports
- Sports and live events create strong demand for supporting "pick-and-shovel" businesses like staging and lighting.
- Heather Carrots highlighted these ancillary companies as reliable ways to invest in a booming industry.
Mixed-Use Developments Took Center Stage
- Mixed-use development was a central theme and matched investor interest around sports venues.
- Panels stressed that flexibility and novel sponsorships drive long-term returns for these projects.
Don’t Rush Mixed-Use Project Foundations
- Establish a rigorous early-stage process to avoid costly mistakes on mixed-use projects.
- Prioritize clear public-private partnerships and strong team-developer coordination from day one.

