The PR Breakdown with Molly McPherson 217: My Public Relations Strategy That Got Two Clients Out of Crises
These days news happens in milliseconds and with the social media algorithms functioning the way they do, a negative comment can result in a disruption that can damage your public image in a very short space of time.
This episode takes a look at the public relations strategy that effectively got two of Molly’s clients out of crises. It breaks down the three elements of the 'Social Media Checklist' and covers why you need to consider the intent of the person attacking you or your brand, the different intentions someone may have for attacking you, and whether you should delete a post or reply to it.
You’ll learn what to consider when responding to a post like this, why you want to reply early, and why you should build your statements around key messaging. It also explains exactly how the Indestructible PR® response framework can be implemented into your response to make for an indestructible reputation.
Key Points From This Episode:
- Patreon and other platforms where Molly engages with her followers.
- A question from one of Molly’s Patreon subscribers about what Molly does behind the scenes.
- How what Molly talks about on TikTok translates into her work.
- The definition of a social media disruption and how this is different from a crisis.
- The social media disruption checklist that Molly created for one of her clients.
- How she applied this same checklist to the disruption faced by another client.
- The three elements of the Social Media Checklist.
- Why you need to consider the intent of the person attacking you before replying.
- The different types of people who may attack or challenge you on social media.
- Why Molly’s belief that you should never delete anything on social media has changed.
- What to delete and what to respond to.
- Other things to consider when responding to a post like this.
If you work in strategy or communication, join Molly on December 17 at 12 PM ET for a 60-minute live media training that breaks down a crisis in real time. RFK Jr is being hit from two sides at once. Now Olivia Nuzzi’s memoir is out, weeks after Tatiana Schlossberg’s essay landed a punch. We'll walk through the headlines, the data, the sentiment, press coverage, then map out what a competent response would actually look like. Click here to attend.
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