Two college-era friends set out to change the face of shaving—and in the process, took on one of the biggest companies in the world. In 2011, Andy Katz-Mayfield and Jeff Raider realized they shared a common frustration with an everyday purchase: razors. Locked behind counters like diamond bracelets, they were inconvenient to buy and expensive to replace, with branding that seemed more suited to James Bond than a regular guy. So Andy and Jeff took on the Goliath of the shaving industry, Gillette—and its parent company, P&G—to launch a direct-to-consumer razor company with a friendly name. As a co-founder of Warby Parker, Jeff had some experience with D-to-C, but nothing prepared either founder for the rigors of razor research, and the culture shock of partnering with a factory in a remote part of Germany. After weathering a failed merger, Harry’s Inc. has grown into a force in the shaving industry both online and in-store, and has begun expanding into other household products.

This episode was produced by Liz Metzger, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher.

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