Michael Fox: Countryside sunrise, optimise for rate of learning in career, closing fashion biz, now building meat free movement + worrying stats about our diets!

The brilliant and inspiring Michael Fox  and I chat about his sunrise in broken hill NSW with dad being a mining engineer and mum a part time accountant who went back to uni later on to do a masters and PHD!

Hear about the importance of optimising for rate of learning, particularly early in your career: as Michael shares his experiences in law, retail and tech which then led to founding Shoes of Prey, a women's fashion company which Michael ended up closing after 10 years of operation. Which is a big step to make so I asked Michael about how he kept the trust of his employees (some of them work with him now at Fable), the importance of systems and routines particularly in the first 3 months after closing the business.

Michael is now the founder and CEO of Fable Food Co, providing delicious food that is plant based and on a mission to reduce industrial animal agriculture, help you live longer and make the world a better place! You’ll hear a number of confronting facts including one where 95% of Aussies don’t get enough fiber in their diet, wow! 

And as a bonus, I asked Michael about his 41 acre property in the sunshine coast and his personal interest in social communal living, growing fruit and veg and more.

Enjoy!

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TIMESTAMPS

03:31 - Quick facts about Michael

05:20 - High flyer in Michael’s life

06:30 - Sunrise

08:40 - Early childhood influence to figure out new environments

09:15 - early influencers

10:50 - posters on the wall growing up

12:08 - fitting into school being entrepreneurial kid

14:10 - view of success in life at age 16

15:15 - Biggest painful learning

16:00 - Closing shoes of prey after 10 years

17:15 - mental transition & support

19:00 - belief to found 2 businesses

20:20 - focus on rate of learning in career

22:20 - optimising for learning from Mike Cannon Brookes (co-founder Atlasssian)

23:10 - attracting talent and building trust

28:05 - first 3 months after shoes of prey: building systems and routine to reset

32:40 - living and breathing the Fable mission

34:40 - Purpose for 41 acre property on the Sunshine Coast

39:10 - Unknowns about industrial animal agriculture

40:25 - surprising facts about pigs and social acceptance

42:08 - Industrial animal agriculture responsible for 14.5% of global greenhouse gas emissions

44:05 - 95% of Australian’s don’t get enough fibre in their diet

47:20 - Goals for Fable’s success at the end of 2022

49:41 - final sprint

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