Hacking Real Estate Podcast

Ep. 7: Defining Your Target Market and Tenants with Zane Harris

5 snips
May 25, 2023
Join tech product leader and real estate investor Zane Harris as he shares his journey into real estate, focusing on minimizing effort while targeting young families. He emphasizes the importance of local market research and strategically defining a target market. Harris details how properties in good school districts attract reliable tenants and discusses leveraging technology for efficient cost forecasting. His rigorous due diligence process is highlighted, including utilizing resources like Google Maps and understanding economic fundamentals to make smart investments.
Ask episode
AI Snips
Chapters
Books
Transcript
Episode notes
INSIGHT

Condo Lessons Learned

  • Buying properties you personally like may not align with your target market's preferences.
  • Condos in urban areas attract demanding renters with high turnover, increasing vacancy rates.
ANECDOTE

HOA Headaches

  • Zane's condo's unique plumbing caused recurring issues, highlighting HOA complexities.
  • Neighboring units can lead to unexpected problems and make repairs more challenging.
ADVICE

Targeting Young Families

  • Define your target market carefully, considering their persona, needs, and preferences.
  • Target young families in good school districts, as they often stay longer and care for properties.
Get the Snipd Podcast app to discover more snips from this episode
Get the app