Our guest this week is a global brand leader. Greg Hoffman is the former Chief Marketing Officer at Nike. For 28 years, Greg held marketing, design, and innovation leadership positions at Nike. His role in the rise of marketing and design through that period was recognized when Fast Company named him one of the Most Creative People in Business. Today his primary role is as founder and principal of the brand leadership platform, Modern Arena. In that position Greg advises Fortune 500 brands, startups, and nonprofits about creating brand strength, business growth, and social impact. He engages teams ranging from Apple, Google, and Netflix, to Lego, and Target, on how to build stronger emotional bonds through branding and creativity. In this episode, we’re talking about his years at Nike. That includes what it takes to manage and steer a 600-person design team, how to grow in big corporate environments, and why exploring interest outside of design makes us better designers.
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