iGaming Daily Ep 671: Positionless Marketing & The Road To 2026 With Optimove
In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Motti Colman, VP of Revenue at Optimove, to unpack the key lessons from 2025 and explore how data-driven, positionless marketing is shaping the future of iGaming ahead of a pivotal year for the industry.
Tune in to today’s episode to find out:
- Optimove’s key highlights from 2025 and how the year shaped its growth and strategy
- What Optimove will showcase at ICE Barcelona 2026 and why major industry events remain critical
- The biggest marketing and technology trends set to dominate iGaming conversations in 2026
- How positionless marketing helps operators drive impact in highly regulated environments
- How betting brands can maximise major sporting events like the World Cup to convert short-term players into long-term value customers
Host: Fernando Noodt
Guest: Motti Colman
Producer: Anaya McDonald
Editor: Anaya McDonald
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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.