Coffee With Cole: The Digital Writing Podcast How To Find Your Niche In Content Writing
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Dec 21, 2025 Discover how specialization can propel your writing career! Learn about the financial benefits of niching down, including increased pricing power and efficiency. Explore the distinction between service and industry niches and why industry knowledge provides a significant advantage. Find out which high-value services are in demand, like email courses and newsletters. Plus, grasp the importance of saying no to maintain your focus and clarity in your niche, ensuring you dominate the field!
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Positioning Transformed His Rates
- Nicolas Cole went from charging $20 per article to $2,000 by niching down into ghostwriting thought-leadership for founders and executives.
- The work stayed the same; only his positioning and specialty changed, unlocking immediate pricing power.
Specialization Equals Pricing Power
- Specialization gives you instant pricing power and differentiation in a crowded market.
- Calling yourself a specialist makes clients assume you are the best fit for a specific problem.
Repeat Work Builds Efficiency
- Repeating the same service creates efficiencies through templates, processes, and duplicable teams.
- Those efficiencies let you scale capacity and remove time as the earnings limiter.