The Purposeful Marketing Podcast #91: First hand B2B marketing lessons on messaging and finding your niche. Ft. Sarah Noel Block, Founder, Tiny Marketing
What happens to alignment when you're marketing and sales?
Join us for an enriching episode of The Purposeful Marketing Podcast as we sit down with Sarah Noel Block, the visionary founder of Tiny Marketing, to explore the intricate relationship between marketing and sales.
In this engaging conversation, Sarah candidly shares her journey as a marketing consultant, shedding light on the challenges of selling her services and the transformative power of finding your niche. Discover why carving out a specific narrative is key to attracting your ideal customers and learn actionable strategies for aligning marketing and sales seamlessly.
With Sarah's unique perspective on integrating business development into content marketing, discover how marketers can bridge the gap between these two disciplines and drive tangible results. From outbound activities to honing sales skills, Sarah advocates for a holistic approach that empowers marketers to step outside their comfort zones and embrace the sales process.
Whether you're a seasoned marketing professional or a budding entrepreneur, this episode offers a treasure trove of insights to elevate your marketing strategy and drive sustainable growth.
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~Market with purpose for the everyday practitioner ~
Connect with the hosts:
- Mary Keough
- Aaron Weekes
- James Boeckmann
Connect with the guest: