493 Blue Goldfish 2.0 by Stan Phelps

Jun 21, 2024

Stan Phelps, co-author of Blue Goldfish 2.0, discusses leveraging AI and data for customer loyalty. They explore personalization, innovative sales strategies, customer-centric design, and enhancing customer experiences through InfoSense. The podcast highlights the importance of using technology and data to create personalized experiences and improve customer service.

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INSIGHT

Tech Raises Customer Expectations

Consumer expectations rise with each technological advance, demanding faster, cheaper, and more valuable experiences.
Stan Phelps argues AI and data are the tools businesses must use to meet and exploit these expectations.

ANECDOTE

Michael Dell's Early Personalization Win

At 16 Michael Dell identified newly married and new-home buyers and mailed personalized letters to sell newspaper subscriptions.
That summer he outsold everyone and earned $18,000, illustrating the power of simple personalization.

ADVICE

Predict And Offer The Next Best Action

Use transaction data and analytics to predict a customer's next best action and present that offer at the right moment.
Westpac converted 46% on targeted next-best offers and generated $20M in the first year, improving revenue and retention.

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Blue Goldfish 2.0: 8 Ways to Leverage AI and Data for Customer Loyalty & Marketing Innovation by Stan Phelps and Chuck Gallagher

ABOUT THE BOOK:

In an era where AI transforms the landscape of customer engagement, Blue Goldfish 2.0 emerges as the essential guide for businesses aiming to lead through innovation.

This updated second edition shines a spotlight on the power of AI, data, and analytics, featuring over 400 case studies that exemplify how companies are elevating the customer experience.

The New Frontier of Competitive Advantage

As customer experience solidifies its position as the ultimate battleground for differentiation, the quest for a competitive edge becomes more challenging.

Echoing the wisdom of former GE CEO Jack Welch, the book emphasizes that true advantage lies in learning about customers more rapidly and effectively than competitors and translating these insights into swift, decisive action.

Blue Goldfish 2.0 presents a compelling argument that the fusion of knowledge and agility is no longer just aspirational; with AI, it's entirely achievable.

This edition delves deep into how artificial intelligence, coupled with the strategic use of data and analytics, can catapult a business into unparalleled customer connection and market dominance.

The Core Principles: The 3 R's & The 8 Types of Blue Goldfish

At the heart of Blue Goldfish 2.0 are the foundational 3 R's:

Relationship: Crafting personalization at scale.
Responsiveness: Acting with speed and precision.
Readiness: Anticipating customer needs before they arise.

Expanding upon these principles, the book outlines eight innovative ways businesses can harness technology, data, and AI. These eight types of Blue Goldfish showcase diverse strategies for leveraging cutting-edge tools to transform insights into impactful actions.

Are You Ready to Dive Into the Blue?

Whether you're looking to refine your approach to customer service, overhaul your data strategy, or fully integrate AI into your operations, Blue Goldfish 2.0 offers a treasure trove of examples, techniques, and insights.

It challenges readers to ask themselves, "What's my Blue Goldfish?"—inviting businesses of all sizes to explore how they can use info-sense to distinguish themselves in a crowded marketplace.

Dive into Blue Goldfish 2.0 to discover how to turn the dual levers of knowledge and agility into a sustainable competitive advantage, ensuring your place at the forefront of the customer experience revolution.

ABOUT THE AUTHOR:

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/blue-goldfish-2-stan-phelps