The Future of DYPERing: Innovation, Technology, and CX with Alexandra Vailas

Jun 6, 2024

47:36

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Tune in to the latest episode of "The Juice with Jess Cervellon" as she welcomes Alexandra Vailas, the Senior Vice President of Brand Marketing at Dyper, a brand with a mission of sustainability and transparency. Get ready for an insightful conversation on maintaining consistent branding across diverse retail outlets, balancing a mission with consumer needs, and the journey from influencer to brand marketer.

In this episode, Alexandra Vailas and Jess dive into the challenges of controlling messaging across various channels, the innovation of a charcoal diaper, and the role of packaging in brick-and-mortar sales. Discover how Vailas successfully launched products on Amazon and explored her trajectory from blogging to a significant social media following, while emphasizing personalized customer experiences and the evolution of brand marketing in the digital landscape.

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What’s inside The Juice this week?

00:00 - 05:30: Introduction to Alexandra Vailas and Dyper's mission

05:30 - 10:15: Consistent branding across Walmart and Amazon

15:45 - 20:20: Challenges in controlling messaging on various platforms

25:00 - 30:10: Innovation and launch of the charcoal diaper

30:10 - 35:25: Importance of packaging and brand messaging

35:25 - 40:00: Insight into rebranding for retail differentiation

45:20 - 50:40: Transition from influencer to brand marketer

55:10 - 1:00:00: Personalized experiences and consumer insights

1:00:00 - 1:05:30: Importance of qualitative and quantitative surveying

1:05:30 - 1:10:45: Embracing multifaceted career paths and soft ambition