Niching down, the power of a simple sales funnel, and preventing burnout with Johnny Brunet.

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Welcome to episode 539 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Johnny Brunet.

The Journey to $100k as a Content Creator with Johnny Brunet

Johnny Brunet’s story is proof that a pandemic pivot can lead to major success! He went from stand-up comedy to mastering the Blackstone griddle, finding his sweet spot by creating content specifically for beginner cooks. He shares the secret sauce of his content empire: how he strategically focused on one niche tool to stand out and why targeting the starting-out crowd was the perfect gap in the market for massive growth.

Beyond the cooking, Johnny gets real about the business, breaking down his successful revenue mix of YouTube AdSense, eBooks, and affiliate marketing. You’ll get his best advice on keeping your sales funnel incredibly simple and the importance of smart content marketing to drive product sales. This episode will give you the blueprint for turning a niche idea into a full-time income without spreading yourself thin.

Three episode takeaways:

The power of niching down: Johnny’s big pivot from comedy during COVID shows that sometimes you have to roll with life’s changes! He found massive success by niching down to a specific tool (hello, Blackstone griddle!) and focusing on beginner cooks, proving there’s gold in filling those market gaps.
The simple sales funnel is your friend: Believe it or not, you don’t need a crazy-complicated setup to make money! Johnny broke down his successful monetization mix of YouTube AdSense, eBooks, and affiliate marketing, emphasizing how a simple sales funnel and smart content marketing are key to actually moving those products.
Don’t spread yourself too thin: If you’re creating content, take a note from Johnny: don’t try to be everywhere at once. He recommends focusing on one type of content and, even better, just documenting your own learning process. It keeps you from spreading yourself too thin and is a great way to keep your audience engaged!

Resources:

Thank you to our sponsors!

This episode is sponsored by Yoast and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

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504 – The Electric State, The Pirate (1948), Black Bag

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