What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies?

Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way.

Gert is also the author of the book “The ERICA Framework”, in which he describes his consistent, conversion-driven way of approaching SEO, which has led to clients sticking to his consulting program for years, while steadily improving their results.

Gert gives listeners actionable tips on:

[1:30] How the digital marketing industry has evolved over the last 20 years
[3:05] How user behavior has changed over time
[6:50] How to make content more 'search-friendly'
[9:30] The importance of content structure and design
[13:35] How to look at SEO from a conversion perspective
[19:40] How to leverage your competitor's rankings and use it towards your benefit
[24:10] The two types of SEO and how to use them
[29:35] Leveraging change as your industry and the market changes
[31:30] Gert's book recommendation
[36:25] One SEO tip that works every time

Resources mentioned in this episode:

Work Less, Make More by James Schramko

Connect with Gert here:

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