In Episode 9 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ed Child, Global Head of Consumer Data & Digital Analytics at Costa Coffee, and James Miller, Product & Strategy Director at Carruthers & Jackson, where they discuss why customers should be front and centre of your data strategy, which includes;

Why businesses are doubling down on data and analytics and the relationship with your customers
Why data strategies have historically been dry, architectural documents
Why your customers should be at the heart of your data strategy
Why good businesses can articulate a really strong story about their customers
The importance of recognising internal and external customers
Why it’s important to be able to tell the story of data through the lens of the customer and/or consumer
Why many organisations don’t realise what they’re getting themselves into and underestimate what it’s going to take
Why the shiny objects rule the day
Why understanding the vision for a data strategy is critical
Why "customers" are a language that the business understands
Why the data product way of thinking helps to get closer to the customer
Why business buy-in is where many data strategies go wrong
How changes in customer behaviour and expectations affect the data strategy
The role of personalisation within the data strategy
Why a data strategy should be a process not a document
Why customers are now more aware of the value exchange of their data
How 1st and 3rd party data changes impact a data strategy
Why organisations are now doubling down on untapped 1st party data
Why the days of having a 3-5 year strategy are gone
Why customer-centric and data-driven are one and the same

S3 | Ep 9 | Data Strategy; Why Customers Should be Front and Centre with Ed Child, Global Head of Consumer Data & Digital Analytics at Costa Coffee, and James Miller, Product & Strategy Director at Carruthers & Jackson