Round Table China

Everyone's obsessed with Labubu!

4 snips
Jun 4, 2025
Quirky plush toys like Labubu and Jellycat have captured the hearts of adults, evolving into must-have collectibles. Their unique 'ugly-cute' charm combines nostalgia with humor, sparking a trend among younger generations. The cultural impact and marketing savvy behind these toys reveal a fascinating evolution since 2015. Meanwhile, tech innovations like AI-powered plant identification apps are enhancing outdoor adventures and deepening our connection to nature. It’s a compelling blend of whimsy and technology!
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INSIGHT

Labubu's Global Collectible Craze

  • Ugly cute plush toys like Labubu are highly collectible and have grown into global fashion statements.
  • Limited editions and blind box sales fuel demand and resale markets, creating a passionate fanbase worldwide.
INSIGHT

Science Behind Ugly-Cute Charm

  • The appeal of ugly cute items lies in their mix of unattractiveness and humor, which triggers surprise and pleasurable emotions.
  • Purely ugly images fail to invoke positive emotions; humor is essential.
ANECDOTE

Labubu Fandom and Celebrity Endorsement

  • Fans in Australia queue at 3 a.m. for Labubu toys, sometimes paying over $1,500 for limited editions.
  • Celebrities like David Beckham have been spotted with Labubu accessories, fueling the craze.
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