Optimal Work Daily - Career, Productivity and Entrepreneurship

1780: How to Increase Sales: 10 Effective Closing Requirements by Brian Tracy on Workplace Communication

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Aug 15, 2025
Explore ten essential techniques to skyrocket your sales by aligning with buyer psychology. Learn how to build genuine belief in your product and the importance of timing and communication. Uncover the art of silence in sales closings and how it helps customers make decisions. Discover practical strategies for addressing objections effortlessly. With insights from sales experts, find out why optimism plays a key role in closing and how a confident approach can transform your sales outcomes.
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ADVICE

Confirm Desire Before Closing

  • Arouse the customer's desire before asking for a decision by confirming they like the product.
  • Avoid asking for a decision too early or you risk killing the sale.
ADVICE

Build Trust In Your Company

  • Build trust by proving your company can deliver on promises and by showing reliability.
  • Make it perfectly clear you're a sound organization so the customer believes in you.
INSIGHT

Need Trumps Interest

  • A genuine need is distinct from mere interest; the product must solve a real problem cost-effectively.
  • Top salespeople refuse orders if the product isn't truly needed despite customer interest.
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