The GTMnow Podcast 195: 3 Steps to Focus on Your Customer’s Customer
Feb 8, 2022
31:10
In this episode of the Sales Hacker Podcast, we have Ashley Welch, Co-Founder at Somersault Innovation, where she leverages design thinking in sales coaching. Join us for an engaging conversation about the 3-step process to help sales reps unlock their empathy, curiosity, and insightfulness.
What You’ll Learn
- The importance of focusing on your customer’s customer
- True sales is about empathy
- Harnessing challenge into curiosity
- Ashley’s discovery-insight-acceleration framework
Show Agenda and Timestamps
- About Ashley Welch & Somersault Innovation [2:05]
- Bringing concepts of design thinking to sales [5:24]
- Step one: discovery [7:29]
- Step two: insight [14:03]
- Step three: acceleration [17:41]
- Paying it forward [25:16]
- Sam’s Corner [27:31]
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.