AAB 085: The Fun and Business Behind a Brewery's Social Media

Social media is an important part of our lives. We wish people a happy birthday, find out about births or deaths, stay in touch with people, are entertained by hilarious videos and get our opinions out across to everyone (for better or worse). Breweries use social media as well, a sort of visual Yellow Pages to get out their vision, their beers and their events to the masses. But with an everchanging world and social media constantly changing its rules, how do breweries adapt and change? In this episode of the All About Beer podcast, we talk to three guests about how they handle trolls, creating content, and showcasing what their brewery does in a thoughtful way that stays true to their brand values.

This Episode is Sponsored by:

RahrBSG
Need ingredients and supplies that deliver consistent, high-quality beer? RahrBSG has you covered. From hops to malt to yeast to unbeatable customer service, we are dedicated to your success. RahrBSG—Ingredients for Greatness.

Sierra Nevada Brewing Co.
Sierra Nevada Brewing Company, where trailblazing runs in the family. From crafting a movement with their iconic Pale Ale, to taking the IPA haze craze nationwide with Hazy Little Thing – it’s an adventurous spirit you can taste in every sip. Find your next favorite beer wherever fine beverages are sold. With new brews for every season, there’s always something to discover. Sierra Nevada Brewing Company. Still Family-Owned, Operated & Argued Over.

• Hosts:  Em Sauter and Don Tse
• Guests: Julie Rhodes, Christa Brenner, and Liz Wilson
• Sponsors: Sierra Nevada Brewing Co., RahrBSG, All About Beer
• Tags: Social Media, Business, Beer
• Photo: John Holl

The following music was used for this media project:
Music: Awesome Call by Kevin MacLeod
Free download: https://filmmusic.io/song/3399-awesome-call
License (CC BY 4.0): https://filmmusic.io/standard-license
Artist website: https://incompetech.com