#2 - Researching your non-fiction book with Robert Levine

The vision of the orderly process of interviewing subjects for a non-fiction book VS the actuality

The hard part being stopping (research and interviews) when you feel that you have enough material

Understanding copyright law when you’re not an attorney

The stress of publishing deadlines even with a supportive editor behind you

What it’s like traveling the globe for research and delivering the finished product

The difference between writing for dailies/weeklies/monthlies and writing a book which relies more on the underlying ideas than current events & details

The essence of what publishers do in terms of aggregating risk

The concept of making it convenient to do the right thing and inconvenient to do the wrong thing

The inconclusive nature of the way different generations respond to the concept of copyright, digital and free media

The economics of windowing with respect to format releases in publishing

The difference in cost between making Iron Man 2 and the book Free Ride

Pricing books and eBooks to maximize revenue