Good Content with Shannon McKinstrie You Want Your Content to Fit Your Life, Not Become Your Life
As business owners who are creating social media content, the stakes feel so high and the pressure is so heavy, but I want you to remember that your content needs to support your life and your lifestyle, not replace it. The best content doesn’t come from overthinking it or forcing ideas, it comes from living our real everyday lives and sharing those authentic moments, opinions, and experiences online. I’ll walk you through why the magic of social media lies in showcasing your personality and lived experience, and I’m sharing some fun content examples to help you get some quick wins so you can approach content creation with renewed energy as we head into 2026.
In this episode we’ll be covering:
- How to make content creation less overwhelming by living your life, record what you're already doing and turn that into content.
- Sharing what your audience is too afraid to say or something that they haven't really thought of in that way.
- Using your lived experience to create relatable posts that connect with your followers.
- Why brands and products need a unique personality to succeed on social media in 2026.
- Content examples that drive engagement and growth using the 4H’s: helpful, humorous, heard, and happenings..
- Tips for integrating content creation into your routine without it taking over your life.
Featured content in this episode:
- Wonderfilled_life_: This coffee smells like everything is getting thrown away today
- Dr.zachtrevino: Merry Christmas to everyone except…
- Hanashappyhome: Small starter home
- Charlotteetiquette: One polite habit…
- Lydkerr: Turns out veggies are delicious
- Boringfriends: Support smaller businesses
Recommended episodes:
- Episode 006: Selling a Lifestyle, Not Just a Product
- Episode 044: Become Their Favorite Comfort Creator with Everyday Moments
- Episode 063: Was That an Ad? Even the Big Brands are Making it Personal
- Episode 070: Instagram Growth Hacks That Actually Work and Give Your Account Personality
- Episode 092: This is the Era of Experiences and Belonging
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