Plausible creators Uku Täht and Marko Saric join the show to talk about their open source, privacy-friendly alternative to Google Analytics. We talk through the backstory of the project, why it’s open source, the details behind a few viral blog posts Marko shared to bring in a ton of new interest to the project, why privacy matters in web analytics, how they prioritize building new features, the technical details behind their no cookie light-weight JavaScript approach, and their thoughts on a server-side option.

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Featuring:

Marko Saric – Website, X
Uku Täht – GitHub, X
Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X
Jerod Santo – GitHub, LinkedIn, Mastodon, X

Show Notes:

Plausible - a lightweight, open source, privacy-friendly alternative to Google Analytics
Why you should stop using Google Analytics on your website
How one blog post changed the traction for my startup
Will removing Google Analytics from a site hurt search engine rankings?
Blogging statistics and trends you should know in 2020
How to de-Google-ify your site to make it faster and visitor friendly

Something missing or broken? PRs welcome!

Late Night Lit: Branden Jacobs-Jenkins