Waveform: The MKBHD Podcast

Our Favorite Underrated YouTube Channels, Mechanical Keyboards, & Tech Embargoes Explained

Nov 15, 2019
Dive into the world of underrated YouTube channels that are gems in the content landscape and discover the fascinating realm of mechanical keyboards! The hosts share their personal journeys with switches and custom designs while explaining how embargoes shape the tech industry and affect creators. With engaging anecdotes and lively discussions, they highlight the nuances of product reviews, the joy of niche interests, and the excitement behind upcoming tech launches. Join in for a blend of insights and fun!
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ANECDOTE

Embargo as Press Tool

  • Tech companies use embargoes as press tools, coordinating content releases.
  • This creates a wave of simultaneous videos about new products, sometimes with tiered release times.
ADVICE

Embargo Timing

  • Review embargoes should ideally precede order dates, benefiting consumers.
  • Unboxings provide initial impressions, but full reviews should inform purchasing decisions before orders.
ANECDOTE

Dyson's Staggered Embargo

  • Dyson cleverly used staggered embargoes for their vacuum launch.
  • This extended the press cycle with videos appearing throughout the day rather than simultaneously.
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