Welcome to today’s episode, which I know you’re going to love - you'll never have to scratch around for content ideas again!
I know that as a business owner, content is often something you feel you should be doing better at, but there is always something demanding your attention isn’t there? So it gets pushed further and further down the pile. And what happens for a lot of business owners is that they tend to just push out snack content - a quote or a quick little video. But that snackable content doesn’t do the same thing as long content - it won’t help you get found and it certainly doesn’t drive your audience to take action.
Content that helps drive search engine optimisation (SEO), that serves your audience and shows them you can really help solve their problem is what I like to call meal content.
It doesn’t take long to map out what this longer-form content should look like. In this episode, I provide you with the questions you need to ask to work out your content themes and determine your key messages. Doing this will help you meet your customers where they’re at, and move them to where they want to be. This is what helped attract people to come and work with me and it got me to making six and multi-six figures.
I share three simple activities that will help you come up with content ideas for your business:
- Conversations with your customers
- Do not feel as though you have to reinvent the wheel
- Headline mining
These are three different ways that are really simple for you to continuously find different ideas to create really valuable, longer-form content in your business. The kind of content that showcases your expertise, shows your audience that you understand them and demonstrates you have the solutions that will help.
This is content that has longevity - people can search it and it helps build your portfolio of knowledge and expertise. When someone comes across you, they can dive into that and very quickly receive a lot of value. It shows that you understand that you can help them and helps them want to take the next step of working with you.
So - without further ado, go you good thing! Dive in and start creating some incredible content for your business.
LINKS:
Previous episode mentioned:
Ep 251 - WTF is ChatGPT?! And how to leverage it for your marketing
Resource mentioned:
How to Create an Exceptional Online course in 2023
Join The Modern Marketing Collective to get booked out with clients: emilyosmond.com/collective
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower
Free Online Class: The 3 steps to turn your followers into clients
The Emily Osmond Show