Customer Development Basics for Deep Tech Startups. A chat with Pedro Lopez Sela, Partner @ FrissOn Capital

Host: Nicola Marchese Guest: Pedro Lopez Sela #DeepTechCatalyst

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KEY THEMES COVERED:

1. Customer Development in Deep Tech: Prioritizing market needs over technology to shape business models effectively.

2. Understanding 'Jobs-to-Be-Done': Identifying specific user needs as the foundation for product development.

3. Optimal Timing for Customer Development in University Labs: Initiating customer engagement at the ideation stage for efficient technology alignment.

4. Communication Strategies for Deep Tech Entrepreneurs: Simplifying complex ideas to engage investors effectively.

5. Fundamentals of Market Sizing in Deep Tech: Accurately assessing market potential through precise problem identification and segmentation.

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