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Brands are still as highly relevant today as they were decades ago to build reputation and growth. What makes a great brand and how do brands evolve? More importantly, how can you take this framework for brand management and apply it to your personal brand? Tune in for answers to both your company brand strategy and your personal brand strategy.

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💡 About the show:
There is no growth in comfort and no comfort in growth. Business today typically values and promotes leaders for their subject expertise. Leaders who have command of the details and execute based on knowledge and experience are highly respected. However, to grow as a leader you have to get out of your comfort zone – that means learning to lead without just being the expert. Learn to gain the trust and respect of a team that might know more than you do. Get comfortable with ambiguity and with not having all the information. Develop the skills and confidence to lead in a different way.

For female leaders, subject expertise is usually the source of their confidence. Learning to lead outside your comfort zone is one step for breaking through the glass ceiling. The show’s purpose is to give you tips on how can you develop the capability to lead – to get out of your comfort zone.

#WandaWallace #OutoftheComfortZone #Podcast

Great Brands: Corporate and Personal Strategies