As we say on DomainSherpa - all roads lead to domains! And today we have a Sherpa Shorts segment, co-hosted by JT, Chris and Matthew Zuiker - where they pick one or two domain name related topics to dig into. In this episode, the Sherpas discuss understanding the mentality of end-user buyers and how to help them appreciate the value of premium domain names. They get into a discussion about the difference of world-view vs. self-view and how domains can reflect status vs. vanity for end-user businesses, touching on some of the different buyer types in the process. The Sherpas also review a short list of domains about to come up for auction at NameJet.com, including VintageBike.com, SkinPlus.com, TemporaryOffice.com, and PureSoul.com And don't forget to check out Chris's new book at DomainBrokerSecrets.com. All this and more on today's episode of Sherpa Shorts!