#2 How This Gym Owner Perfected the 150-Member Model.

When George Branford first saw the barn that would become his 5th gym, it didn’t look like much. But with vision, systems that have been built after learning the lessons in his 4 others, and a heck of a lot of persistence, he’s turned it into a thriving small-group facility, capped at 150 members.

In this episode, George shares:

• Why he caps membership at 150 per gym (and why that number works).
• The marketing and sales processes that keep trialists flowing in each month.
• How selling memberships over the phone has become a non-negotiable system in his gyms.
• The lessons he’s learned about scaling locations without losing control.

If you’re a SGPT gym owner looking for practical, proven ways to fill, sustain and effectively run your small-group model, this conversation is a must-listen.