When Taylor Swift announced she had officially bought back the masters to her music catalog, it wasn’t just a win for Swifties—it was a seismic moment for the entertainment business. Today, Nicole unpacks the multimillion-dollar money trail behind the scenes, from record labels to private equity firms, and explains how Swift outmaneuvered the industry to reclaim her life’s work. It’s a story about ownership, leverage, and beating the system—plus, Nicole shares how listeners can invest in music royalties themselves. Because when it comes to showbiz… the business part matters most.