AI Agents Podcast Tejas Manohar Hightouch Building the Future of Reverse ETL | EP100
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Nov 18, 2025 Tejas Manohar, Co-CEO of Hightouch and a pioneer in data infrastructure, discusses the future of marketing in the age of AI. He elaborates on how Reverse ETL can transform data activation and personalize marketing at scale. Tejas also shares insights into Hightouch's AI-driven agents that simplify reporting and audience segmentation, enabling teams to automate workflows. He highlights the importance of customization for enterprises and predicts AI’s role in enhancing marketing roles rather than replacing them. Get ready for a tech-savvy exploration of marketing's evolution!
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Data Warehouse-As-Marketing Backbone
- Hightouch sits on top of data warehouses to make customer data accessible to marketing teams without deep engineering skills.
- This connection enables personalization at scale by using real customer context rather than generic prompts.
Context Beats Generic LLM Outputs
- Hightouch enriches LLMs with three contexts: customer data, past marketing campaigns, and private brand docs.
- That combined context yields actionable, company-specific marketing suggestions rather than generic ideas.
Let AI Interpret Reports First
- Replace manual dashboards with AI that interprets data and flags signal vs noise automatically.
- Use AI-generated insights to focus team time on strategy and next-step decisions, not data wrangling.