The Search Session Future Search for SaaS: A New Era of Growth and Discovery | Gaetano DiNardi
Where is search really happening now, and how should B2B SaaS teams respond when traffic drops but influence doesn’t?
In this episode, Gianluca Fiorelli sits down with Gaetano DiNardi, Growth Advisor for B2B SaaS, to unpack how AI is reshaping user journeys across Google, LLMs, and video platforms. The conversation explores why traditional attribution is breaking down, how high-intent conversions can come from surprisingly low AI-driven traffic, and why YouTube, product-led content, and ungated knowledge are becoming critical in an LLM-indexed world. A sharp, forward-looking discussion on visibility, conversion, and making better decisions as search fragments and evolves.
This is the 44th episode of: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
Here's what you'll learn in this episode:
- (00:07) Meet Our Guest: Gaetano DiNardi
- (03:16) The Traffic Paradox: Attribution in the AI Era
- (07:32) Brand Entities: "How Do I Rank on ChatGPT?"
- (17:23) LLM Conversion Rates and The "Dark SEO Funnel"
- (26:39) "Search Everywhere": The Role of Video and Multimedia
- (30:52) SaaS Content Strategy: Ungating the PDF
- (34:07) Google’s AI Future: AI Overviews, AI Mode, and Web Guide
- (44:33) Rethinking Top-of-Funnel Content
- (51:42) Gaetano’s Life Outside of Work
👉 Read the full article and explore additional insights:
https://www.advancedwebranking.com/blog/saas-growth-discovery-in-ai-search-era
Where to find Gaetano DiNardi
- LinkedIn: https://www.linkedin.com/in/officialg/
- X: https://x.com/gaetano_nyc
- Website: https://marketingadvice.io/
Where to find Gianluca Fiorelli
- Linkedin: https://www.linkedin.com/in/gianlucafiorelli/
- X: https://x.com/gfiorelli1
- Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social
- Website: https://iloveseo.net/
🎙 Listen to The Search Session on your favorite platform:
- YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh
- Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201
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