The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! Unlocking Business Value In Cybersecurity From a 25+ Year Cyber Sales Veteran
Are you struggling to turn small niche security products into strategic, high-value revenue streams? Curious how to elevate your sales approach from feature dumping to genuine value conversations? Ever wonder why comp plans always seem so complicated—or how real sales leaders attract and keep A-players? This episode has got you covered.
In this conversation we discuss:
👉 How uncovering real business value can turn “unsexy” products into multi-million dollar revenue drivers
👉 Why “curiosity” and effective questioning often separates sellers from true sales leaders
👉 Navigating comp plan chaos, hiring pitfalls, and the future human/AI sales landscape in cybersecurity
About our guest
This week’s guest is Rob Amezcua, SVP of Worldwide Sales at Forescout. Rob’s leadership journey includes building and scaling cybersecurity sales teams, finding value in unexpected places, and sharing battle-tested wisdom from over two decades in the industry.
Summary
Rob Amezcua joins us for a candid, insight-packed discussion on building revenue engines in cybersecurity, from rethinking your product’s value to hiring and motivating great teams. Whether you’re struggling with transactional selling, comp plan confusion, or finding and keeping elite talent, Rob’s stories and strategies are a must-listen for modern leaders. Tune in and transform your sales approach today!
Links
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