The Modern Consultant

#38. Analyzing 500,000+ YouTube Videos and More SEO & Product Research w/ Tory Gray

Dec 5, 2023

In this podcast, they discuss AI tools for content creation, the importance of human curation, SEO investment strategies, data accessibility, and analyzing 500,000+ YouTube videos. They also talk about Obama's data usage, how COVID changed search behavior, and the future of data analysis in SEO.

57:15

Creator website

Episode guests

Tory Gray

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

SEO requires understanding audience awareness and conducting competitor research.

Future trends in data availability and openness may impact SEO analysis.

Brands are siloing data to maintain competitive advantages, raising questions about future data access in SEO.

Deep dives

Evolution of Search Behavior

Search behavior is evolving, particularly with the influence of new platforms like TikTok and Amazon, impacting how people search for information. The youth demographic is not as tied to traditional search engines like Google, showing a shift in search patterns. Voice search and browser-integrated search tools are shaping the future of search behavior, potentially changing the accessibility and sources of data for SEO professionals.

Introduction

2min

Utilizing Data for Research and Product Development

20min

AI Tools for YouTube Video Analysis

6min

The Power of Asking the Right Questions in SEO and Business

8min

Strategic Intent and Client Consultation for Effective Outcomes

2min

Exploring Changing Search Behavior and Data Analysis

15min

Reflecting on a Long Business Partnership and Offering Advice to Younger Self

3min

As we gear up for 2024, I've been thinking to myself, who are all the experts that are on the frontlines of being able to help expertise-driven businesses grow faster online? Who's doing it with data? If I could find a "superexpert" for every single one of the 9 steps I used to help my clients win, who'd I wanna have a conversation with?

That's when I thought of this week's guest - Tory Gray.

Longtime friend and CEO of Gray.Company, an SEO, Data & Digital Market Intelligence consultancy.

In this episode, we dive deep on her extensive experience in SEO and growth strategy, owning both product and marketing roles for in-house startups and reputable agencies.

Topics We Cover:
1. AI Tools Beyond Content Creation
2. The Importance of Human Curation with AI-generated content
3. SEO as an investment and determining your target market, emphasizing the need to understand audience awareness levels, competitiveness, and conducting competitor research.
4. The Future of Data Accessibility

References and Links:
Tory's Website: https://thegray.company/
Her LinkedIn: https://www.linkedin.com/in/torygray/

Timestamps:
02:46 Obama Campaign used data to target specific people.

04:04 Medical data source helps identify symptoms and sentiment.

07:48 Combining data for ideas and audience analysis.

12:43 Proprietary assumptions, varied data sources, crawling tools.

15:41 COVID changed search behavior.

17:41 YouTube sees surge in interest from businesses and how we analyzed ~500,000 YouTube Videos

20:18 Analyzing competitor data to develop YouTube strategy.

23:39 ChatGPT dramatically improves content accessibility and optimization.

27:34 Get unstuck, find creative angles and ideas.

29:56 Use SEO to define your market and optimize.

38:38 Measuring brand visibility across channels and platforms.

46:08 TikTok poses threat to Google's search.

52:59 Discussion on charging for Reddit app usage.

55:04 Learn, calm down, stop stressing, enjoy, be strategic.

About The Host:
Marc helps experts scale their impact in the form of high-ticket courses, programs, VIP days, and masterminds (without losing the deep impact of their 1-on-1 work).

After helping over 1,000 entrepreneurs, he created his Product Flywheel Framework to help the next 1,000 do it faster. Learn more at: https://8020solutions.co