

Pages to pixels: Livestreams elevate book sales!
Apr 23, 2025
On World Book and Copyright Day, the discussion dives into the rise of livestreaming as a groundbreaking method for boosting book sales in China. Speakers reflect on the nostalgia of childhood favorites, including a vivid tale set on the Mongolian grasslands, highlighting themes of freedom and connection. They examine how AI influences reading habits and how bookstores are adapting to a digital landscape. Innovative marketing strategies and newer generations' preferences are reshaping the literary world, promoting an engaging, interactive experience for readers.
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Episode notes
Childhood Book Memories
- Yu Shun shared his childhood favorite book, "Wolf Totem," which left a deep impression on him.
- The story highlights themes of freedom and strength through the lives of nomadic people and wolves.
Timeless Impact of A Classic
- Niu Honglin loves rereading "A Dream of Red Mansions," recalling it from childhood through adulthood.
- The book offers new insights related to love, society, and writing styles as she matures.
Live Streaming Drives Book Sales
- Live streaming boosts book sales significantly in China, with millions sold daily on platforms like Douyin.
- This method connects authors and readers directly and influences purchasing decisions effectively.