Round Table China
Pages to pixels: Livestreams elevate book sales!
Apr 23, 2025
On World Book and Copyright Day, the discussion dives into the rise of livestreaming as a groundbreaking method for boosting book sales in China. Speakers reflect on the nostalgia of childhood favorites, including a vivid tale set on the Mongolian grasslands, highlighting themes of freedom and connection. They examine how AI influences reading habits and how bookstores are adapting to a digital landscape. Innovative marketing strategies and newer generations' preferences are reshaping the literary world, promoting an engaging, interactive experience for readers.
30:18
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Quick takeaways
- Live streaming has revolutionized book sales in China, significantly increasing engagement and revenue for bookstores and publishing houses.
- World Book and Copyright Day emphasizes the vital role of literature in society, promoting activities that encourage reading across diverse demographics.
Deep dives
The Impact of Live Streaming on Book Sales
Live streaming has transformed book sales and the reading experience by directly connecting authors and booksellers with readers. In China, the number of publishing houses and bookstores utilizing live streaming for sales has significantly increased, resulting in a marked rise in both engagement and revenue. For instance, live streaming sales activities on platforms like Douyin showed a year-on-year increase of 61% in activity and a 56% growth in average daily book sales values. This new method not only promotes books more effectively but also enhances the overall reading culture among young audiences, as they find it easier to discover and purchase books online.
