Hey everyone, welcome back to Journey to the Sunnyside. Today’s conversation is a fun one — because it’s not just about drinking less, it’s about what’s happening around us. Gallup just reported record-low drinking rates in the U.S., and you can feel this cultural shift everywhere — from grocery aisles to restaurant menus. To unpack what’s going on, I sat down with Sean Goldsmith, co-founder of The Zero Proof — one of the biggest players in the non-alcoholic beverage space. We get into how this movement grew from a niche to a cultural wave, why retailers and distributors are jumping in, and why NA drinks are becoming their own category — not just a replacement. Let’s get into it.

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Disclaimer: This podcast is not intended as medical advice, and the views of the guests may not represent the views of Sunnyside. If you’re concerned about your health or alcohol use, please consider seeking advice from a doctor.

Why NA Drinks Are Winning the Culture War w/ Sean Goldsmith