Ep100: Data as Capital, with Paul Sonderegger

Ever get the feeling you might not be getting all the value you can out of the data your company generates? In this episode former Forrester Research principal analyst Paul Sonderegger explains why that feeling is probably right and what you can do to remedy the situation. Tune in to find out what kinds of data businesses often overlook, and hear real-world examples of companies that have tapped previously stagnant data pools to find considerable value.

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