41. Lead Your Company As A Sports Team, Not As A Family - with Valerie Alfimova

This episode is all about how to build a culture attractive for A-players dedicated to achieving big goals. You don’t want to miss it!

I am talking to Valerie Alfimova who is the CRO at Appodeal Stack, a mobile AdTech and gaming group of companies. Appodeal Stacks’s mission is to enable creators to start and scale successful mobile app businesses. 

Valerie is a global sales and marketing executive with more than ten years of experience leading media, mobile AdTech, and gaming ventures. Over the last five years, Valerie has been instrumental in driving the company’s transition from a single product startup to a multi-subsidiary company serving 100K+ mobile app developers worldwide.

Valerie shares her perspective on the role of a strong culture in a company’s success and on what it takes to scale a company from a few employees to a team of around 150 people.

In this episode we will also talk about:

- A sports team mindset vs we-are-a-family-here

- The role of cultural alignment in a long-term company’s strategy

- Skin in the game and how to get your team genuinely invested

- How to keep it lean by promoting business units’ mobility

Thank you to our sponsors.

• Game Refinery: https://info.gamerefinery.com/riseandplay to get a free product tour. Build better games + live events with leaner teams.


• Appodeal: https://appodeal.com join the all-in-one growth platform for mobile app creators of any size.

Don't forget to subscribe to Rise and Play: https://www.riseandplay.io

Where To Connect with Valerie Alfimova: https://www.linkedin.com/in/valerie-alfimova

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