Selling In The Motor Trade All Hail The Golden Hour
In this episode Simon, Darren Bedford and Colin McAllister look at the service department and strategies for the ‘Golden Hour’.
With current financial pressures, customers are delaying servicing their vehicles. Then when the cars eventually come in to the dealership, more work needs to be done due to the delay.
Also, as previously discussed, finding Technicians is becoming increasingly difficult, and we need to be more inventive in our recruitment processes.
These circumstances and others put pressure on the ‘Golden Hour’ and we then loose efficiencies once a vehicle is off the ramp. How do we make sure this doesn’t happen?
Here are the highlights:
{02:35} Service Plans and VHC’s
{05:22} Communication after diagnostics
{11:08} Tech recruitment
{15:23} Mix of work to skill levels
{17:38} Time Targets for the ‘Golden Hour’
{20:07} Get in life, what you focus on
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon’s words ‘real world’, it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal.
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