60: How to Build an Email List (And Why Your Business’s Survival Depends On It)
Nov 10, 2015
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Learn why building an email list is crucial for business success. Get tips on creating valuable content for subscribers and strategies for attracting traffic. Explore the use of autoresponders and email marketing tools for effective engagement.
Building a strong email list is crucial for business growth, with direct communication via email being emphasized.
Offering valuable incentives and utilizing various channels are key strategies for effectively building an email list.
Deep dives
Building and Nurturing Your Email List for Success
Building and maintaining a strong email list is highlighted as a critical factor for business success. The podcast emphasizes the importance of treating your email list as a key performance indicator in your business strategy. Converting website visitors and social media followers into email subscribers is prioritized due to the direct and effective communication that email offers. The episode shares a personal success story of how a well-nurtured email list resulted in a significant profit, showcasing the tangible benefits of focusing on email marketing.
Strategies for Effective Email List Building
The podcast discusses practical strategies for effectively building an email list. It stresses the importance of offering valuable incentives to encourage users to subscribe. Examples such as providing top resources or simple freebies are recommended over complex opt-ins. Utilizing various channels like podcasts, social media, and blogs to drive traffic to your website for email sign-ups is highlighted. Implementing pop-ups and optimizing website elements for email collection are suggested as effective tactics.
Utilizing Email Autoresponders for Engagement
The episode delves into the significance of utilizing email autoresponders for engaging with subscribers. Autoresponders are explained as a series of pre-set emails that help in building relationships and promoting products or services. The use of drip email sequences is recommended to gradually introduce recipients to your offerings. A combination of autoresponders and broadcast messages is endorsed to maintain regular communication and provide value to the email list subscribers.
Your email list is perhaps the most important thing you can create and build if you want to grow your business… in fact, almost nothing else matters if you aren’t building a solid email list! Here’s how to do it…
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