The Canadian Money Roadmap

Invest like a smash burger

Oct 29, 2025
Explore the art of crafting the perfect smash burger and its surprising parallels to smart investing. Simplicity shines through with quality ingredients and meticulous attention to detail, whether it’s a juicy burger or a robust investment portfolio. Discover how effective investing mirrors the straightforward approach of using core index funds. Gain insights on why mastery in both burgers and finance saves time and money, leading to a delectable and financially sound experience.
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ANECDOTE

Burger Scholar's Journey To Simplicity

  • George Motz traveled across North America tasting thousands of burgers and became the leading hamburger historian.
  • After trying countless variations, he opened Hamburger America and serves very simple, perfected smash burgers.
INSIGHT

Simple Outcome, Complex Craft

  • Simplicity in the final product masks intense, deliberate craftsmanship behind the scenes.
  • George refines every detail from a custom beef blend to a designed spatula to perfect a simple burger.
ANECDOTE

Bun Choice Is Intentional

  • George chooses purchased buns for specific properties, like Martin's potato rolls for density and less sugar.
  • He explains the importance of yeast aroma hitting the nose first when you bite a burger.
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