42. 5 Ways Internal Alignment Can Elevate Your Customer Experience w/ Sangram Vajre

With regard to customer experience, alignment within our organizations and across our teams is one of the biggest opportunities and challenges in front of us.We’ll get into - and a lot more - that with today’s guest, Sangram Vajre. Sangram is the co-founder and Chief Evangelist for Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement. During the episode, we talked about how internal alignment can have a huge impact on your customer experience. Sangram gave some super practical tips on how to go about aligning your teams so that everyone is focused on the same endgoal: Have Smaller, More Focused Meetings Change your metrics and KPI’s Encourage interaction between teams Own and Celebrate the Results Implement Account Based Marketing Checkout these resources we mentioned during the podcast: “Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue” “ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it”.  Sangram also talked about an organization that is near and dear to his heart, it’s called New Story. Check it out! Get more from The Customer Experience Podcast! Subscribe (and leave a rating or review): Apple Podcasts/Apple Podcasts Google Podcasts/Google Play Spotify Stitcher