A Beginner's Guide to AI Unleashing Marketing Operations: AI Meets In-House Excellence with Kasper Sierslev
Aug 21, 2025
Kasper Sierslev, founder of Zite and a pioneer in embedding marketing teams into companies, explores the transformative role of AI in marketing. He discusses how AI streamlines social media and content creation while maintaining brand voice. Kasper underscores the importance of human connection in an increasingly automated landscape. He shares insights on the Cannes Festival's shift towards tech dominance, as well as actionable advice for marketers eager to integrate AI today.
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AI In Production, Not Just Play
- AI is moving from experiments into production in marketing operations, especially for copy and workflows.
- Image generation lags due to accuracy and correctness requirements for brands like carmakers.
An AI Colleague Called Grundvig
- Kasper described an 'AI employee' called Grundvig that monitors LinkedIn and reports weekly to the team like a colleague.
- Team members chat with Grundvig in Teams to get insights and follow-ups on topics and influencers.
Human Editors Replace First-Draft Creators
- Over half of in-house agencies use AI for copywriting and ideation while humans keep the final control.
- AI shifts roles: creatives become editors and brand guardians become workflow controllers.