What is user research?

• A tool to understand needs
• A way to find out what you don't know

What are types of research?

• Interviews
• Focus groups
• Field studies
• Usability tests
• Surveys
• Questionnaires
• many more...

Why do research?

• To inform the design, the direction and gather insight
• "Be ready to be surprised"

Tips

1. Have a plan
2. Do it often
3. Doesn't have to be perfect
4. Adopt the mindset of a scientist
5. Have fun and get the reps
6. Volunteer to be on the other side to understand what it's like

Referenced in the show:
User Research Basics

Stop doing user research. Start having conversations.