The Company Road Podcast E67 Authenticity in the Spotlight: Evolving Social Media for Real Connections
"We know that authentic content is what comes through. We know storytelling is so important. So I actually help businesses bring it back in-house if they felt like they were very over-reliant on external factors. No one knows us, our customer, and our business better than we do." – Kim James
In this episode, you’ll hear about:
- How platforms like Facebook and TikTok have changed over the years and the strategies that work today.
- Why authenticity and understanding customer behaviour are central to impactful marketing.
- The shift towards businesses managing their own social media and the benefits of in-house teams.
- Kim’s personal journey, including the risks she took and the lessons she learned about growth and purpose.
- The importance of building a personal brand for future-proofing your career and opening new opportunities.
- How to use AI tools to create content more efficiently without losing authenticity.
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About our guest
Kim's candid stories and down-to-earth advice will make you laugh, think, and maybe even dream bigger.
With a decade of experience in content and digital marketing, Kim helps organisations launch and scale their marketing strategies, campaigns, and products.
Her approach integrates insights and a passion for consumer behaviour with human psychology to create industry-leading content strategies and funnels that can be applied to all industries.
About our host
Our host, Chris Hudson, is a Teacher, Experience Designer and Founder of business transformation coaching and consultancy Company Road.
Chris considers himself incredibly fortunate to have worked with some of the world’s most ambitious and successful companies, including Google, Mercedes-Benz, Accenture (Fjord) and Dulux, to name a small few. He continues to teach with University of Melbourne in Innovation, and Academy Xi in CX, Product Management, Design Thinking and Service Design and mentors many business leaders internationally.
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