Share the Right Message on Social Media-with Jeff Fargo-Ep44

During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer has an epic conversation with Jeff Fargo, national strategic advisor for digital strategy at North American Title. Jeff has so much experience with social media and shares great ideas for using LinkedIn, TikTok, Facebook, Instagram, and YouTube, and how to maximize them as an agent. Episode Highlights:  Jeff Fargo’s family had a real estate portfolio in upstate New York. He was doing organic advertising on MySpace to get people to check out their apartments. He's been active on Facebook for about thirteen years. In title, he leverages the digital presence realtors must have. Periscope is owned by Twitter. Videos go live for 24 hours then disappear. Jeff had real-time conversations with people all over the world using Periscope, showing tours of homes in the Las Vegas area. Facebook jumped onto this concept with Facebook Live. Jeff estimates that he's done 1500-2000 videos with realtors in town. If you are not digitally savvy, you're just not going to reach your maximum potential to help as many people as you want to help. The cheapest real estate right now on social media is Tik Tok. Jeff thinks people miss the point of Tik Tok for a few reasons. The first is that many Tik Toks are simply for entertainment value. The point is to stay relevant to your audience. Video is the way to go. There's no better way other than face-to-face conversations. You need to have somebody in your arsenal who can advise you and let you know what you should be doing on a daily basis to leverage your brand on social media. A good title rep should be savvy with social media. A title rep should become an extension of the marketing arm of a realtor. Most realtors feel that they're too boring to do video. People overthink what they’re doing on video. The worst video you can ever post is the one you don't post. Interview your title rep. If you're not vetting your title reps, you should go seek reviews. You can be connected to 30,000 people on LinkedIn. That's huge. Just keep posting good relevant content. The first way to gain a following on LinkedIn is organic advertising. Share a message. Use a different video than the one you used anywhere else. Use proper hashtags. Go after second-level connections. Paid advertising on LinkedIn will let you right into someone's InMail. It's space a lot of realtors aren't playing in. People love how-to videos on YouTube. Tell a story on YouTube in a series of videos. YouTube videos will pop up in Google search. Hire someone to do YouTube SEO. Be empathetic with your audience. Ask where your audience is, what they want to hear, and then hit them with the right message. Focus in on your community, your town, your city, and deliver content. Jeff recommends creating a blooper reel of your mistakes. People love bloopers. He's a big fan of Instagram Stories. People know who he is and the values he subscribes to and he loves putting that on Instagram with hashtags. A good title rep will be able to give you good hashtags. Your content should build or defend your brand. Stories are where you should share your life. They discuss sharing your kids in your content. Realtors should embrace Tik Tok because there are not a lot of people doing it right now. Jeff uses Tik Tok to create fun memories with his kids. This industry is based on relationships. Form and keep those relationships. Keeping up with people after the transaction is over is critical. Follow up is the most important part of everything you are doing. Your title reps are business partners that can help you elevate your business. 3 Key Points: A good title rep should be savvy with social media. Video is second only to face-to-face conversations in its power to connect. Create a video strategy in 2020 that will send a focused message to a targeted audience. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Jeff Fargo Instagram, Facebook Social Storm Rev The Power of Positivity  Client Giant Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group