Natural Capitalism with Hunter Lovins

Hunter Lovins is an environmentalist and author, the co-founder of Rocky Mountain Institute, president of Natural Capitalism Solutions, and managing partner of NOW Partners. For decades, she has worked with communities and companies to encourage them to implement regenerative solutions that are not only sustainable but profitable. She is the author of many books, including Factor 4: Doubling Wealth - Halving Resource Use and Least Cost Energy, Natural Capitalism: Creating the Next Industrial Revolution, and A Finer Future: Creating an Economy in Service to Life.

Show host Neal and Hunter discuss her family upbringing, which brought her into close and casual contact with legendary activists such as Martin Luther King Jr. and Cesar Chavez. They talked about her career journey, including her time in law school and extensive studies of economics, which set the stage for her influential ideas about the pitfalls of capitalism. They also discussed how citizens and government can shape our economic system into one that is better for people and the planet, today and into the future. For more information about Hunter’s work, visit the websites for NOW Partners and Natural Capitalism Solutions.

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This podcast isn’t just about ideas—it’s about action. From these conversations, two organizations have emerged to bring regenerative real estate to life:

Latitude Regenerative Real Estate is the world’s first regenerative-focused real estate brokerage, dedicated to aligning values-driven buyers and sellers. With a strong presence in the Pacific Northwest and Great Lakes regions, Latitude also supports purpose-driven developments across North America through strategic marketing and branding services. If you're looking to buy, sell, or amplify a regenerative project, Latitude is your trusted partner.

Hamlet Capital is an investment and development firm committed to building resilient communities rooted in working farms. If you’re developing an agrihood or conservation community, we’d love to hear from you. Together, we can turn visionary ideas into thriving, place-based investments.

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