Wes Kao: Rigorous Thinking, Brand Marketing, Product Launches, Career Decisions, and Spiky Points of View

Wes has a decorated background as an end-to-end marketer. She co-created the altMBA with Seth Godin and launched products at Flite, BareMinerals, L’Oreal, and Gap. Now, she's working with CEOs at companies like Poo~Pourri, Outlier.org, Shaftesbury, Professor Scott Galloway, Tandem Diabetes, and Morning Brew.

In the interview she shares some of the wisdom she has acquired through her successful career as a "rigorous" thinker.

If you want to learn more about Wes and her work, please do so on her website.

Follow Wes on Twitter for tweets about marketing, strategy, and rigorous thinking.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com