Welcome to Episode 2282, where we present a session recording from the wine2wine Business Forum 2024. Today’s session is entitled “Adopting AI at Treasury Wine Estates with Justin Noland”.

In the wine industry, generative AI is transforming various aspects of operations. From the vineyards to the way we connect with customers, we are adopting these models to enhance experiences, streamline tasks, and drive innovation.

Justin Noland is Vice President of Digital Experience for Treasury Americas at Treasury Wine Estates, one of the global leaders in wine. From the start of Justin’s career in wine, he has worked to bring digital transformation to business, marketing, and consumer experiences. He, working with an incredible team, is enabling new technology and building better ways to connect with customers online.

Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and is pleased to present this series of market-focus sessions, recorded in Verona in November 2024.

wine2wine Business Forum is an international wine business event held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide.

Find more about the session at:

https://www.vinitaly.com/en/events-calendar/wine2wine/ticket-wine2wine-business-forum-2024/adopting-ai-at-treasury-wine-estates/

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Until next time, Cin Cin!

#172- Illia Kroshka- Dunker