The Startup CPG Podcast #87 How Natural Shoppers are Responding to Inflation with Social Nature's Jessica Malach
Apr 18, 2023
49:45
At the time of recording, the numbers for the latest food at home index had increased 10.2% over the past 12 months. So what does that mean? How can we plan and adjust for inflationary times as emerging CPG brands? Luckily we have access to awesome natural shopper data experts, and today we get to chat with Jessica Malach, VP of Marketing & Insights, at Social Nature, an all-in-one shopper marketing platform for natural CPG brands to successfully launch products at retail. With over one million users in their community, they have great data on how natural shoppers are currently responding to inflationary times.
Listen in to hear Jessica share about:
- What changes consumers are making to their shopping habits in the current economic environment (including behaviors changes related to channels, categories, health goals, & spending)
- Differences across generations, including Gen Z, Millennials, Gen X, and Babyboomers
- Winning strategies for getting & keeping new consumers in today’s macro-economic conditions
- Top tips on successful product launches in today’s retail environment
- Ideas for engaging your current consumer base to grow LTV and influence
- And more!
Social Nature is a proud sponsor of Startup CPG.
Episode Links:
- Social Nature website
- Jessica’s LinkedIn
- Brands mentioned: Haven’s Kitchen, Sweet Nothings, Vega, Honest Tea
- Social Nature team email: marketing@socialnature.com
- Learn from & get to know the Social Nature team:
- Episode #50 The Data Behind the Modern Wellness Consumer with Social Nature's Jessica Malach
- Overview of Digital Sampling with Social Nature founder Annalea Krebs
- Episodes that mention Social Nature campaigns:
- Episode #66 Sharing is Caring: How Alison Cayne & Haven's Kitchen share cooking confidence and industry knowledge (Social Nature discussed at 41:15)
- Episode #86 From Target Buyer to Nationally Launching Upcycled Pet Brand Shameless Pets with James Bello (Social Nature discussed at 37:33)
Show Links:
- Join the Startup CPG Slack community (12K+ members and growing!)
- Follow @startupcpg
- Visit host Jessi's Linkedin or website
- Questions or comments about the episode? Email Jessi at podcast@startupcpg.com
- Episode music by Super Fantastics